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Three c’s of the social web part 3: consistency

The final pillar of my theory is the idea of consistency. The social web ridiculously overlooks the monumental importance of consistency, yet this is a vital part of achieving success. When you produce...

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Inactivity on Twitter

I freely admit that I use Twitter in a totally different way than most people out there. I have two accounts, one that has been around since shortly after the service launched, which I consider my...

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